Brand Strength, Recognized Across Asia

The World Brand Lab, an internationally renowned brand value research institution, has been conducting authoritative assessments of Asian brand influence for two decades. Its “Asia’s Top 500 Brands” ranking uses brand influence across Asia as the core criterion, with an evaluation system encompassing three key indicators: market share, brand loyalty, and Asian leadership. This annual list garners significant attention from the industry, providing crucial insights into the competitive landscape of brands in the Asian market.

Since its establishment in 1995, Dongcheng has adhered to the corporate mission of “Professional Power Tools, Sincere service” and has been deeply engaged in the field of electric tools. Its second appearance on the Asia’s Top 500 Brands list not only represents a high recognition of Dongcheng’s brand influence but also serves as an affirmation of the strength of Chinese brands.

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Three Decades of Sincerity, Poised for Launch

In 2025, Dongcheng celebrates the glorious milestone of its 30th anniversary. Over the past thirty years, Dongcheng has consistently upheld the development philosophies of quality first, innovation-driven, and customer-centricity, continuously delving into product R&D innovation and intelligent manufacturing. It has gradually built a robust product matrix encompassing over 700 complete machine models, including DC tools, AC tools, and garden tools. Several products won prestigious international awards such as the German Red Dot Design Award and the American MUSE Design Award. Since 2013, Dongcheng has consistently ranked first in nationwide sales of power tool categories for 12 consecutive years and has been the top seller of lithium-ion power tools for four consecutive years from 2021 to 2024. Its products are exported to over 80 countries and regions, including Southeast Asia, South Asia, the Middle East, Africa, Europe, and America. Dongcheng has not only earned users’ trust through its superior quality but has also become a leader in the Chinese power tool industry with its stable channel and leading brand influence.

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Craftsmanship Forges the Future, Diversity Thrives Together

Standing at the new starting point of its 30th anniversary, facing profound transformations in the global power tool industry, Dongcheng will remain steadfast in the corporate mission of “Professional Power Tools, Sincere service” It will closely align with the diverse needs of global users, driving technological breakthroughs through systemic innovation and solidifying its brand foundation with ultimate product power. Simultaneously, Dongcheng will advance its global deep cultivation strategy, embracing a more open perspective and proactive stance to integrate into the global power tool industry. It established three brand matrices—DCK, DongCheng, and DCA—accelerating its overseas expansion through differentiated brand positioning and marketing strategies to provide efficient and reliable power tool solutions to users around the world. Based on this, Dongcheng aims not only to be a leader in the Chinese power tool industry but also to become an internationally renowned brand trusted and recognized by global users.

Dongcheng’s re-entry into the “Asia’s Top 500 Brands” list marks a new height in its brand development and injects stronger confidence and momentum into its global expansion. Looking ahead, Dongcheng will continue to uphold its grand vision of “Chinese Excellence, Synchronized with the World”. Driven by innovation and committed to quality, we will continuously enhance its brand influence across Asia and the globe, allowing “Made in China with Intelligence” to shine on the world stage.